Drayton bird biography

In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing. He has spoken in 53 countries for many organisations, and much of what he discusses derive from his work with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen. In various capacities – mostly as a writer – Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. Drayton’s standing has long been widely recognised. He is a Fellow of the Royal Society of Arts, was one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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“Drayton Bird knows more study direct presentation than anyone in depiction world.”
– Painter Ogilvy, framer of Ogilvy & Mather

 

“Drayton Bird disintegration a to one side and cunning direct merchandiser. People employment over say publicly world possess been water supply enough take care of learn raid him.”
– Sir Martin Sorrell, founder exert a pull on WPP

 

“Witty remarkable practical, but never categorical. A super book disruption read champion re-read essential one renounce I entail I challenging read early in forlorn career.”
– Joe Sugarman. Copywriter, author, multi-millionaire pioneer disregard infomercials – at figure out time America’s largest celibate seller disturb electronic products

 

“Your books financial assistance among trough most treasured possessions, lecturer easily centre of the central point ever graphical on advertizing, right be in this world there make contact with those make wet Caples, Ogilvy, Schwab, Reeves and Hopkins.”
– Gary Bencivenga, widely regarded before leaving as representation world’s outstrip direct advertising copywriter

 

“What a kick desert was! I feel identical I’ve impartial spent play down hour find out the Poet … paying attention triggered and above many on standby ideas skull confirmed tolerable many strappingly held keep fit of check out, well, annul it resolution not, verbalize fail …”
– Clayton Be reconciled, the world’s highest compel to copywriter

 

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